Wednesday, July 28, 2010

Daydreaming About Paid Search: How About Airtight Ad Groups?

My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and..............Read full article

Wednesday, July 28, 2010 by Sunil Gupta · 0

The Anatomy Of A Great Social Media Landing Page

Unlike its counterpart, the social media landing page isn’t focused getting on one action from a visitor; it has to manage four different kinds of conversion. Do your social landing pages manage all four?

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by Sunil Gupta · 1

Couponing Websites For Competitive Branding Campaigns

Have you ever tried to use a PPC campaign to steal customers from your competitors and failed? If so, consider trying a campaign on Google’s display network in conjunction with your search campaign. It might just deliver the results you’re looking

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by Sunil Gupta · 0

Yahoo Japan Switches To Google, Microsoft Calls It ‘Anti-Competitive’

AllThingsD reported that the Softbank majority owned Yahoo Japan has decided to replace Yahoo Search (soon Yahoo-Bing) with Google. Yahoo owns a minority stake in Yahoo Japan and so can’t control or block the decision. According to a statement released by Yahoo it will “support” the deal as it is contractually bound to do: Yahoo! Japan announced

by Sunil Gupta · 0

The Google Sewage Factory, In Action: The Chocomize Story

Google’s CEO Eric Schmidt has quite famously been on record many times talking about how the web is full of garbage. It’s a cesspool out there, he’s said. Today, a short fast look at how his own company pollutes the web. Right now, one of the “trending topics” on Google is the word “chocomize,” as you

by Sunil Gupta · 0

Goodbye Yellow Google AdWords Background & Hello Purple Backgrounds

Google has begun rolling out a new background color for the AdWords listings on Google’s search results. The new color is a pale purple, as opposed to the current pale yellow. Google has been testing the pale purple since May of this year and last week we have seen it ramp up in....

by Sunil Gupta · 0

Thursday, December 10, 2009

SEO Professionals - Professional SEO Delhi India

SEO Professional 

What is SEO Professional
Professional SEO can help your new site get ranked quickly. If you have an existing site, using a professional SEO service can help you increase your rankings in Google and the rest of the search engines. Through proper SEO, you can get more targeted visitors to your website, and eventually, more leads and more customers. A well SEO optimized website can definitely be a great asset and boost to your bottom line.

Hire SEO Professional Services
It is very important for a website owner to choose the right SEO professional to work with. Since SEO is a relatively new field in online marketing, it can be really difficult to tell which company is known to be the best in the field and with the various SEO companies around, one must be careful because working with the wrong one can mean disaster for your marketing campaign.

You have to closely consider some things before hire an SEO professional so that you get the services that you want. Firstly, you have to take a close look at the SEO professional’s website. Do a thorough review and analysis of the website with regards to content, SEO methodology, and design, and if you feel that they have done a good job, then it is likely that they are really experts in their field. Check for their search engine rankings and ask for the keywords they use to have their site ranked. If they have made their own website successful, it is just so that they will make yours as successful as theirs.

More importantly, you can check out the track record of the SEO professional by getting reviews and feedback from clients of the particular professional. Make sure you ask them regarding the SEO satisfaction they got when they worked with that particular professional and how long they have worked with him.

If you are somewhat convinced of the ability of the SEO professional to work on your campaign, you can ask him to submit an SEO proposal. Check in detail what the proposal contains and the strategies they use to gain a higher search engine ranking. Make sure that the strategies are indeed legitimate and will not violate any search engine regulations.

Another tip to choose the right SEO professional is to ask a guarantee of rankings from major search engines and they guarantee that you will get the number 1 spot in Google and Yahoo, it is time for you to move on to the next one. Why? Because it is a fact that no one can guarantee rankings since search engine algorithms change from time to time.

Lastly, a good SEO professional will provide you with reports from time to time regarding how your online marketing campaign is going so that you are updated with how things are.

These are the basic steps for Hire the right SEO professional. Hopefully, when you follow these steps, it will lead you to the right person who will bring better business to your website.

Our SEO Services

If you have Question related to SEO services u can also contact our SEO Guru, we have 10 year of Experience in same field and we have strong knowledge of latest Google Algorithm.

Thursday, December 10, 2009 by Sunil Gupta · 9

Wednesday, December 9, 2009

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Sunil Gupta
SEO Executive at LeXolution IT Services Pvt. Ltd.
Delhi India

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Wednesday, December 9, 2009 by Sunil Gupta · 0

Saturday, December 5, 2009

On Page Optimization Guide Techniques Factors Tips Tricks

On Page Optimization
If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close. In this blog post, I'm going to share our top recommendations for achieving on-page, keyword-targeting "perfection," or, at least, close to it. Some of these are backed by data points, correlation studies and extensive testing while others are simply gut-feelings based on experience. As with all things SEO, we recommend constant testing and refinement, though this knowledge can help you kick-start the process.

on page optimization
HTML Head Tags

Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). In our correlation data studies, the following graph emerged:
on page optimization
 Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings.

Meta Description - although not used for "rankings" by any of the major engines, the meta description is an important place to use the target term/phrase due to the "bolding" that occurs in the visual snippet of the search results. Usage has also been shown to help boost click-through rate, thus increasing the traffic derived from any ranking position.

 Meta Keywords - Yahoo! is unique among the search engines in recording and utilizing the meta keyword tag for discovery, though not technically for rankings. However, with Microsoft's Bing set to take over Yahoo! Search, the last remaining reason to employ the tag is now gone. That, combined with the danger of using keywords there for competitive research means that at SEOmoz, we never recommend employing the tag.

Meta Robots - although not necessary, this tag should be sure NOT to contain any directives that could potentially disallow access by the engines.

Rel="Canonical" - the larger and more complex a site (and the larger/more complex the organization working on it), the more we advise employing the canonical URL tag to prevent any potential duplicates or unintentional, appended URL strings from creating a problem for the engines and splitting up potential link juice.

Other Meta Tags - meta tags like those offered by the DCMI or FGDC seem compelling, but currently provide no benefit for SEO with the major engines and thus, add unnecessary complexity and download time.

URL for On Page Optimization

Length - Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to.

Keyword Location - The closer the targeted keyword(s) are to the domain name, the better. Thus, outperforms and is the most recommended method of optimization (though this is certainly not a massive rankings benefit)

Subdomains vs. Pages
- As we've talked about previously on the blog, despite the slight URL benefit that subdomains keyword usage has over subfolders or pages, the engines' link popularity assignment algorithms tilt the balance in favor of subfolders/pages rather than subdomains.

Word Separators - Hyphens are still the king of keyword separators in URLs, and despite promises that underscores will be given equal credit, the inconsistency with other methods make the hyphen a clear choice.

Body Tags for On page Optimization

Number of Keyword Repetitions - It's impossible to pinpoint the exact, optimal number of times to employ a keyword term/phrase on the page, but this simple rule has served us well for a long time - "2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy." The added benefit of another instance of a term is so miniscule that it seems unwise to ever be aggressive with this metric.

Keyword Density - A complete myth as an algorithmic component, keyword density nonetheless pervades even very sharp SEO minds. While it's true that more usage of a keyword term/phrase can potentially improve targeting/ranking, there's no doubt that keyword density has never been the formula by which this relevance was measured.

Keyword Usage Variations - Long suspected to influence search engine rankings (though never studied in a depth of detail that's convincing to me), the theory that varied keyword usage throughout a page can help with content optimization and optimization nevertheless is worth a small amount of effort. We recommend employing at least one or two variations of a term and potentially splitting up keyword phrases and using them in body copy as well or instead.

H1 Headline - The H1 tag has long been thought to have great importance in on-page optimization. Recent correlation data from our studies, however, has shown that it has a very low correlation with high rankings (close to zero, in fact). While this is compelling evidence, correlation is not causation and for semantic and SEO reasons, we still advise proper use of the H1 tag as the headline of the page and, preferrably, employment of the targeted keyword term/phrase.

H2/H3/H4/Hx - Even lower in importance than the H1, our recommendation is to apply only if required. These tags appears to carry little to no SEO value.

Alt Attribute - Surprisingly, the alt attribute, long thought to carry little SEO weight, was shown to have quite a robust correlation with high rankings in our studies. Thus, we strongly advise the use of a graphic image/photo/illustration on important keyword-targeted pages with the term/phrase employed in the alt attribute of the img tag.

Image Filename - Since image traffic can be a substantive source of visits and image filenames appear to be valuable for this as well as natural web search, we suggest using the keyword term/phrase as the name of the image file employed on the page.

Bold/Strong - Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight, and thus it's suggested as a best practice to use the targeted term/phrase at least once in bold, though a very minor one.

 Italtic/Emphasized - Surprisingly, italic/emphasized text appears to have a similar to slightly higher correlation with high rankings than bold/strong and thus, we suggest its use on the targeted keyword term/phrase in the text.

Internal Link Anchors - No testing has yet found that internal anchors are picked up/counted by the engines.

HTML Comments - As above, it appears the engines ignore text in comments.

Internal Links & Location in Site Architecture
Click-Depth - Our general recommendation is that the more competitive and challenging a keyword term/phrase is to rank for, the higher it should be in a site's internal architecture (and thus, the fewer clicks from the home page it should take to reach that URL).

Number/Percentage of Internal Links - More linked-to pages tend to higher rankings and thus, for competitive terms, it may help to link to these pages from a greater number/percentage of pages on a site.

Links in Content vs. Permanent Navigation - It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit. Don't forget, however, that Google only counts the first link to a page that they see in the HTML

Link Location in Sidebars & Footers - Recent patent applications, search papers and experience from inside SEOmoz and many practitioners externally suggests that Google may be strongly discounting links placed in the footer, and, to a lesser degree, in the sidebar(s) of pages. Thus, if you're employing a link in permanent navigation, it may pay to use the top navigation (above the content) for SEO purposes.

Page Architecture
Keyword Location - We advise that important keywords should, preferably, be featured in the first few words (50-100, but hopefully even sooner) of a page's text content. The engines do appear to have some preference for pages that employ keywords sooner, rather than later, in the text.

Content Structure - Some practitioners swear by the use of particular content formats (introduction, body, examples, conclusion OR the journalistic style of narrative, data, conclusion, parable) for SEO, but we haven't seen any formal data suggesting these are valuable for higher rankings and thus feel that whatever works best for the content and the visitors is likely ideal.

Why Don't We Always Obey These Rules?
That answer is relatively easy. The truth is that in the process of producing great web content, we sometimes forget, sometimes ignore and sometimes intentionally disobey the best practices laid out above. On-page optimization, while certainly important, is only one piece of a larger rankings puzzle:

on page optimization
(FYI - The new ranking factors survey data is set to release very, very soon)

It most certainly pays to get the on-page, keyword-targeting pieces right, but on-page SEO, in my opinion, follows the 80/20 rule very closely. If you get the top 20% of the most important pieces (titles, URLs, internal links) from the list above right, you'll get 80% (maybe more) of the value possible in the on-page equation.

Best Practices for Ranking #1

Curiously, though perhaps not entirely surprisingly to experienced SEOs, the truth is that on-page optimization doesn't necessarily rank first in the quest for top rankings. In fact, a list that walks through the process of actually getting that first position would look something more like:

1.  Accessibility - content engines can't see or access cannot even be indexed; thus crawl-ability is foremost on this list.

2. Content - you need to have compelling, high quality material that not only attracts interest, but compels visitors to share the information. Virality of content is possibly the most important/valuable factor in the ranking equation because it will produce the highest link conversion rate (the ratio of those who visit to those who link after viewing).

3. Basic On-Page Elements - getting the keyword targeting right in the most important elements (titles, URLs, internal links) provides a big boost in the potential ability of a page to perform well.

4. User Experience - the usability, user interface and overall experience provided by a website strongly influences the links and citations it earns as well as the conversion rate and browse rate of the traffic that visits.

5. Marketing - I like to say that "great content is no substitute for great marketing." A terrific marketing machine or powerful campaign has the power to attract far more links than content may "deserve," and though this might seem unfair, it's a principle on which all of capitalism has functioned for the last few hundred years. Spreading the word is often just as important (or more so) than being right, being honest or being valuable (just look at the political spectrum).

6. Advanced/Thorough On-Page Optimization - applying all of the above with careful attention to detail certainly isn't useless, but it is, for better or worse, at the bottom of this list for a reason; in our experience, it doesn't add as much value as the other techniques described.

Saturday, December 5, 2009 by Sunil Gupta · 2

Monday, November 2, 2009

Google Analytics - SEO Tool


Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming!

Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.

Step 1: Set Up Your Account
In order to use Google Analytics, you'll need to set up an account with them. This will provide you with a unique identifier to add to your site. You can only access information about your own site; you can't access information for other sites unless the site owner explicitly grants you access. The only people with access to your information will be people you grant access to.
1. Go to Google Analytics.  
2. If you do not have a Google account, click Sign Up Now, to the left of the sign-in box. This will take you to a page where you can sign up for a Google account.  
3. If you have a Google account, use your email address and password to sign in.  
4. Click the Sign Up button to continue.  
5. In the next window, provide Google with the URL of the site you wish to analyze.  
6. Give the site an account name that is easy to remember. If you will be tracking multiple sites, this is especially important.  
7. Select the country your site is based in, or the country it is serving. Then select the appropriate time zone.
*If your site is based in India but all your users are in the U.S., you may want to select a U.S. time zone to figure out when in their day most choose to use your site - or you may want to set it to your city's time zone to see when you need the most workers on staff.
8. Click Continue.
9. In the next window, provide your contact information.
10. Click Continue.
11. In the next window, read the Google Analytics terms of service. If you agree with them, click the Yes box.
12. Click Create New Account.
13. Google will provide you with a block of code. Copy this - you'll need to insert it into your web site.

Step 2: Insert Google Analytics JavaScript Into Your Pages

You must insert the code into every page you want tracked. If you have a technical person who takes care of your pages, have them add the code for you.
Inserting Google Analytics code for most sites

* To insert the Google Analytics code, you need to get into the guts of your page - the HTML.
* If you are using a service like WordPress, you'll need to open the footer.php file to place this code.

1. Find the </body> tag at the very bottom, just above the </html> page.
2. Do you see the code urchinTracker(), utmLinker(), utmSetTrans(), or utmLinkPost() above the </body> tag? If so, you must paste the Google Analytics Javascript above that code. If not, paste it immediately above the </body> tag.
3. If you have templates, insert the code into them as well.
4. Once you have uploaded the pages back to your site, you can begin tracking information!

Step 3: Get an Overview of Your Site Performance

* The moment you set up your account and insert Google's JavaScript into your pages, Google Analytics has great charts that will give you an overview of your site's performance, if you know how to read them.

1. Log in to Google Analytics.
2. In the center of the page is a section titled Website Profiles. Click on the View Reports link to the right of the name of the site you're interested in. This will bring you to the Dashboard.
3. At the top of the page is a chart that gives a visual representation of your site traffic over the past month.
   * This chart will only give you data from the time you inserted the tracking code into your pages.
   * If you want to change the span of time the chart displays, click on the dates in the upper right-hand corner. Click on dates in the calendar that is revealed or manually type in dates to view a different span of time.
   * To compare traffic over two different time periods, select one date range you want to use, click Compare to Past, and select the range you wish to compare it against.
   * Just below the dates is a menu that says Visits. Click on it to change the graph to pageviews (how many times the pages on your site have been viewed), pages per visit (how many pages on your site users visited on average), average time on site (how long each user spent on your site), bounce rate (what percentage of users left after visiting only one page), or percentage of new visits (how many visitors had never been to your site before).
4. Immediately beneath that chart, you'll see a header that says Site Usage, with six small charts underneath. Under Site Usage, you'll find quick information on various site traffic statistics for the time period shown in the main chart. Each one has an individual chart.

    * Visits tells you how many visits there were to your page. A visit is defined as a page view when that user has viewed no other page on your site in the past half hour.
    * Pageviews tells how many times the pages on your site have been viewed.
    * Pages/visit tells how many pages, on average, users view when they come to your site.
    * Bounce Rate tells what percentage of users left after viewing only one page on your site.
    * Avg. Time on Site shows how long each user spent on your site.
    * New Visits shows what percentage of your users have not visited your site before.

# The Visitors Overview graph shows how many visitors have come to your site.

    * This number is usually lower than the Visits statistic, sometimes a lot lower, because some visitors may visit your site over and over again.
    * Click on View Report to view more detailed information about your visitors.

# "Map Overlay" displays what countries your visitors are coming from.

    * The darker the green, the more visitors come from that country.
    * Click View Report to get in-depth information on where your visitors come from.

# Traffic Sources Overview shows which percentage of users are getting to your site by typing your URL directly into their browser, and via search engines, referring sites, and other avenues such as emailed links.

    * Click on View Report to get breakdowns of exactly what places your users are coming from, and what keywords they're looking for.

# Content Overview specifies the top five most viewed pages over the time period you're looking at.

    * Click on the name of any page to get extremely detailed information about where the people viewing that page came from, how long they spent on the page, how many of them were new to the page, and a lot more.
    * Click on View Report to get access to information about the performance of all pages on the site.

Step 4: See How Your Site Is Performing Daily and Hourly

    * If you want to find out whether your site has peaks during certain times of day or on certain days of the week, Google Analytics can tell you.

1. In the menu to the left, click on the word Visitors.
2. To the left beneath the main chart, you'll see a number of different statistical breakouts.
3. Click on any of the words to get a bar-chart breakout of the daily performance for that aspect of site traffic measurement.
4. If you want to learn hour-by-hour trends, click on the word Hourly above the bar chart to see an hour by hour graph for the time period at hand.
5. To compare two different time periods, click on the dates above the line graph. Select the first set of dates you want to work with, check the Compare to Past box, click on the second set of dates, and click the Apply Range button.

Step 5: See Where Your Traffic Comes From

    * Are you getting most of your traffic from search engines? Is there a blog that links to your pages and generates a bunch of traffic? Here's how to find out.

1. In the lower right-hand corner of the Dashboard you'll find your site's top 5 most-accessed pages. Click on any of these.
2. Below the chart on the right hand side, you will see a heading labeled Landing Page Optimization. Click on the link beneath it labeled Entrance Sources.
3. Beneath the chart, you'll see a table. This table lists all the places your users came from to visit your site.
   * In the first column to the right of the source name is the number of pageviews your page received from that source.
   * The next column tells how many of those were unique pageviews - someone coming to your page who had not been to that page before in the time frame you're reviewing.
   * Time on Page tells you how much time, on average, users from that particular source spent on the page in question.
   * Bounce Rate shows how many people from that specific source left your site after looking at that page, without viewing another page.
   * % Exit shows how many people from that specific source went to another site from that page. (This number may be lower than the Bounce Rate number; if they close the window or shut down their browser, it is not considered exiting.)
   * When you set up certain financial measurements in the Goals section, Google will crunch the numbers to show you how much return you're getting with the $ Index column.
4. If you want to get information on other pages, under the Content menu on the right, click on the Content by Title menu item. You can now go through all of your content to learn information on every page!
5. Return to the main dashboard by clicking on the word Dashboard in the upper-left corner.

Monday, November 2, 2009 by Sunil Gupta · 0