Introduction SEO - Lear Search engine Optimization from Professionals

WHAT IS SEO?

Search engine optimisation is all about making your website visible in the right context. When web users search on Google or Yahoo and other search engines for key terms that are included on your website, you want them to find your website easily.
Search engine optimisation (SEO) is the term given to the methods you can use to make this happen, and to optimise the ranking your website gets in search engine results.

WHY IS SEO IMPORTANT?

A considerable proportion of website traffic (up to 80 per cent) is directed from search engines. The more established your site is, the more likely it is that users will come directly to your website, as returning visitors.
Search engines are an important tool in building traffic to your site from occasional or lapsed users – as well as new ones. These visitors may not know your website URL, or may not even know about your organisation – so will most likely find your website through a search engine.
Therefore, increasing the presence of your website on search engines is key to driving traffic and visitors to your site.

This post was written by: Franklin Manuel

Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter